BT
One of the world's leading communications services companies
Channels:
Why BT Chose WhizzDigital
BT chose WhizzDigital to manage their PPC channel in the most competitive period of the year because of our proven track record of delivering measurable results. BT wanted nothing less.
How WhizzDigital Responded
BT already had an excellence PPC account set up in place, WhizzDigital responded with a data led approach. Leveraging BTs huge database to build personalised ads to audience with a strategy all around audience and retargeting using BTs data management platform.
The Results
Historically Paid Search usually -16% below target during the second half of the year, but WhizzDigital was able to over deliver against target in the most competitive period of the year by reducing target CPA by -9% and increasing closed business by +14% at a 10% lower YoY spend.