Facebook, now Meta are the world's largest social media company
Channels:
Social Media advertising and digital marketing is critical to the growth of Facebook both in terms of getting more businesses to use it’s products and advertise on it’s platforms
Why Facebook Chose WhizzDigital
It was the solid track record of managing B2B digital budget laser targeting specific personas to drive incredibly stronger ROI and YoY growth across multiple industries which is why Facebook (Meta) chose Whizz Digital.
How WhizzDigital Responded
Sessions with the sales, marketing, operations team to understand the key components of a successfully joined up ABM program. Working with data science and machine learning teams to create an ideal customer profile score. Creating a list of high ideal customer profile scoring target accounts for sales and marketing to target. Delivering full funnel persona personalised ABM campaigns across: Programmatic, LinkedIn, PPC, Media Partners, Re-marketing, Events, Webinars, Appointment only, Video and website personalisation.
The Results
- From $0 to $9m pipeline revenue a quarter in 6 months
- 12k plus buying committee leads
- 6k target accounts moved into Intent stage