Google is renowned for being the world’s largest search engine.
Channels:
Google acquired a price comparison company to enter the price comparison market to further strengthen their product offering.
Why Google Chose WhizzDigital
Google's objective was to steal market share quickly and become industry leader. Google chose WhizzDigital to help dominate the search results page & grow share of voice through PPC in the UK & US across Auto Insurance, Credit Card, Travel insurance, Mortgages and banking.
How WhizzDigital Responded
WhizzDigital worked with Google’s product & engineering team to build a PPC strategy using bespoke automation & AI signal to predict probability of click through to conversion rate whilst building out one of the most comprehensive PPC campaigns builds covering a long list of search queries to grow traffic & share of voice. To be successful WhizzDigital had to ensure PPC ads were present 10/10 times a relevant query is searched whilst meeting efficiency targets.
The Results
-Traffic quality increased by 33% YoY whilst traffic volume/share of voice increased by 800% YoY.
- Conversion rate increased by 6% YoY resulting in conversions increasing by 852% YoY