LHH/Adecco
LHH (Adecco) are the world leading provider of Outplacement services.
Channels:
PPC
Acquiring large enterprise clients (B2B) is central to their growth globally.
Why LHH/Adecco Chose WhizzDigital
A wealth of international marketing experience in both B2B and important B2C in Demand Generation/Lead Generation across all digital marketing channels is why LHH (Adecco) chose Whizz Digital
How WhizzDigital Responded
Conducted user journey and keyword research by global market. Launched hyper granular Paid Search campaigns for each service offered and for each country. Worked on landing page optimisation to improve the conversion rate from visit to lead. Optimise ad messaging inline with strong resonating value propositions and personalised by persona to increase engagement and pipeline revenue.
The Results
- 300% increase in qualified leads from Paid Search
- 10 percentage point increase in landing page conversion rate