Warner Music
Paid Search, Retargeting, Paid Social, Programmatic
Channels:
- British rapper and songwriter
- Successfully managing the digital media release and promotion of new songs on paid media platforms for various artists/talent
Why Warner Music Chose WhizzDigital
WhizzDigital offers proven Performance Marketing techniques that push the boundaries of music marketing across YouTube, Facebook, Snapchat & Tik Tok proven to help artists reach their existing fans and new target audiences resulting in new songs being successfully charted.
How WhizzDigital Responded
As a team we conducted grueling and lengthy research on targeting metrics for each individual platform that align with music talent target audience ensuring we find the right viewers and listeners. WhizzDigital tailored campaign messaging by platform by audience using inside knowledge from insider experience working for Facebook and Google to optimise for the highest level of performance - Reach, engagement, video views, subscribers, swipe ups and streams.
The Results
- Played a vital part in securing a number 1 with mixtape 23
- 1m Youtube views in 24 hours
- Increase in International listeners